IAB/PwC Online Advertising Revenue Report explores digital innovations and tech
Digital advertising spend is between 21% and 40% of total advertising spend in South Africa. Internet advertising remained at 34% ...
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Tag: Google
Google Chrome just rolled out a new way to track you and serve ads
Late last week, Google announced something called the Privacy Sandbox has been rolled out to a “majority” of Chrome users, ...
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Google turns 25
Today marks an important milestone in the history of the internet: Google’s 25th birthday. With billions of search queries submitted ...
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How to get around third-party cookies for targeting
The digital media ecosystem has a love/hate relationship with cookies. If you aren’t Google, you love them. If you are ...
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AI in the newsroom: Adapt or die
Artificial intelligence tools such as Chat GPT, Bing and Bard, to name a few, play an essential role in streamlining ...
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Before – and after – the cookie crumbles
As the clock ticks ever closer towards first party data collection, we get the lowdown on how agencies can leverage ...
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