Stop playing dress-up with culture
Every year on 24 September, our timelines fill up with the same predictable images: the South African flag, stock photos ...
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Tag: Heritage Day
Who’s lighting a fire on Heritage Day?
With the arrival of democracy in South Africa, Heritage Day replaced Shaka Day with the intention of creating a moment ...
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Memes are not enough
The term “cultural relevance” is all the buzz, But is it really culturally relevant when a brand simply hops on the latest ...
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Cultural bonds: South African brands as extensions of our identity
Amid South Africa's lively September heritage celebrations, in a world where brands reflect our identity, nurturing emotional bonds, resilience in ...
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The marriage of brands and South Africa’s heritage
As culture evolves and our heritage takes on different forms of celebration, it would be remiss to ignore the brands ...
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For sale: Braai Day smokes Heritage Day in SA media
Why is Braai Day increasingly edging out Heritage Day in South African media, and what’s behind the blazing commercial ...
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