The creator is no longer on the media plan — the creator is the media plan
Creator marketing has shifted from a tactic to a core retail strategy, with media plans increasingly built around creators. Brands ...
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Tag: IAB
In-game branded content is not what most marketers think it is
Gaming's barrier was infrastructure, not audience In-game branded content is participation, not interruption IAB is making gaming media-plan ready Gaming ...
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Awards Wrap: 2025 Bookmarks finalists announced, Shop! SA announces 2025 Awards judges panel
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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African Gen Z on the rise in the global influence economy
Across the African continent compelling economic and demographic forces are converging to position Gen Z, along with Gen Alpha, as ...
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IAB SA’s influencer white paper offers best practice guide
The IAB South Africa has released Best Practices for Influencer Marketing in South Africa, a new white paper by the ...
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Audiences return to online publisher platforms
As the summer holiday season draws to a close, South African audiences have returned to their screens, with a marked ...
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