![How bad writing can harm a brand’s image [Part 4] – a closer look at Standard Bank.](https://themediaonline.co.za/wp-content/uploads/2011/09/1a67ff5ef73631bc96e27d3d28894b67.jpeg)
How bad writing can harm a brand’s image [Part 4] – a closer look at Standard Bank.
Caryn Gootkin warms up to her theme and highlights examples of sloppy and convoluted writing from Standard Bank’s online presence. ...
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Tag: in other words
![How bad writing (and inane slogans) can harm a brand’s image [part 3]](https://themediaonline.co.za/wp-content/uploads/2011/09/Screen-Shot-2011-09-13-at-7.04.56-PM.png)
How bad writing (and inane slogans) can harm a brand’s image [part 3]
Caryn Gootkin takes a deep breath, warms her cold feet and dives in head first, going much deeper than ever ...
Read more![How bad writing can harm a brand’s image [part 2]](https://themediaonline.co.za/wp-content/uploads/2011/09/foschini3_1259587420_large.jpeg)
How bad writing can harm a brand’s image [part 2]
Caryn Gootkin delves deeper into the effect bad writing can have on a brand’s image. And summons up the courage ...
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‘Only the good die young’ and other untruths
Caryn Gootkin is consumed by thoughts of death and the way we talk, write and sing about it following a ...
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Plain Language (2) – so much more than meets the eye
Caryn Gootkin wonders if she has bitten off more than she can chew in her quest to understand and advise ...
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Plain Language (Part 1) – But what exactly is it?
Caryn Gootkin discusses the concept of plain language in South Africa, analysing whether the Consumer Protection Act does enough to ...
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