Gone are the days when a brand could broadcast a message over the radio or TV and rest assured their target audience was listening. Read more
Should we not be looking at a body or organisation that can promote consistent number verification and influence metrics not based on reach only? Read more
Does South Africa have any formal regulations in place to ensure influencers declare their endorsement of products/brands on social media? Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.