Should we not be looking at a body or organisation that can promote consistent number verification and influence metrics not based on reach only? Read more
Lesego Legobane, more commonly known as Thickleeyonce on social media, is all about being unapologetically comfortable in her own skin and putting cyber bullies in their place. She was recen... Read more
Those keeping an eye on the SA media scene, will have seen Shaka Sisulu conclude two deals in the past month. And that is just the beginning… Read more
Influencer marketing captivates audiences by using individuals that consumers know and trust... so marketers are finding influencer investments to be not only worthwhile, but necessary. Read more
Nfinity Media has added to its growing business assets, purchasing the license to the influencer marketing platform, Webfluential, for South Africa. Read more
Brands that tap into current social discussions will win favour with consumers, but they must do so in the right way, otherwise it will seem forced. Read more
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