Nfinity Media has added to its growing business assets, purchasing the license to the influencer marketing platform, Webfluential, for South Africa. Read more
Brands that tap into current social discussions will win favour with consumers, but they must do so in the right way, otherwise it will seem forced. Read more
It's not enough for a brand spokesperson to just appear in a few media advertisements and receive a paycheque – they are expected to be engaged with the brand every day. Read more
Last Friday, Mark Zuckerberg announced changes to the Facebook algorithm, which will once again alter the content users see and engage with. In a nutshell, non-advertising brand content will... Read more
Influencer marketing, which many say brings a brand closer to consumers, will continue to cause a stir in 2018, as it's benefits are realised by more and more brands. Read more
Is your brand currently using social media stars to spread your brand message? This type of marketing, influencer marketing, is notoriously difficult to get right, but is not a new concept Read more
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