It's not enough for a brand spokesperson to just appear in a few media advertisements and receive a paycheque – they are expected to be engaged with the brand every day. Read more
Last Friday, Mark Zuckerberg announced changes to the Facebook algorithm, which will once again alter the content users see and engage with. In a nutshell, non-advertising brand content will... Read more
Influencer marketing, which many say brings a brand closer to consumers, will continue to cause a stir in 2018, as it's benefits are realised by more and more brands. Read more
Is your brand currently using social media stars to spread your brand message? This type of marketing, influencer marketing, is notoriously difficult to get right, but is not a new concept Read more
Does South Africa have any formal regulations in place to ensure influencers declare their endorsement of products/brands on social media? Read more
The new reality of marketing in the era of social media is that while brands can rise faster, they can also fall faster than ever before. Read more
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