‘It’s time to muck in – there should be way more of us (on social media)’
At the forefront of a deep shift in the news landscape, one of journalism’s biggest personalities – also one of ...
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Tag: influencers
Ten strategic tips brands should consider before working with influencers
In today’s digital landscape, influencers are an indispensable tool for brands looking to connect with audiences in a truly authentic ...
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Don’t market to youth. Market with them
Think of a copywriter with strong ideas but no access to briefs. A designer with a self-built portfolio but no ...
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African Gen Z on the rise in the global influence economy
Across the African continent compelling economic and demographic forces are converging to position Gen Z, along with Gen Alpha, as ...
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Celeb vs. nano influencers: What SA brands need to know
In today’s digital landscape, influencer marketing has evolved from a mere buzzword to a cornerstone of brand strategy. South Africa, ...
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The ultimate creator tech stack to build, create and monetise your brand
From nano-influencers just starting out to full-time creators scaling their brand empires, one thing is clear: creativity has been democratised. ...
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