Tag: influencers

As the new communications economy has evolved, it’s become more difficult for brand content to achieve the same impact as ...

Three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve's fateful bite, symbolising our innate ...

There are many ways to “do” public relations, but getting it really right – in other words, attaining the greatest ...

What is content anyway? Well, other than being the most overtraded word in marketing history, it also appears to mean ...

When I received my first on-air opportunity on community radio around 2009, we used CDs as part of the play-out ...

In this age of artificial intelligence, deepfakes and the rampant theft of intellectual property, how can journalists and communicators source ...