Tag: insights

The MediaShop hosted a post-election analysis session with Dr Vincent Maphai, to unpack the impact and effects on the country, ...

 The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there's been growing criticism ...

Driven by a new human intelligence unit, The MediaShop is evolving its business strategy around deeper consumer insights and customised ...

Not seeing Africa as a single market, and recognising and embracing the differences between countries, is key to doing successful ...

For the third year in a row, Ads24 served up insightful, thought-provoking discussions and unique cuisine at its Food for ...

We have research tools and analytic capabilities to really drill down into the different impacts and potential of different types ...