Catering to a niche audience and ensuring you adapt your brand to make it more localised and relevant, is the way companies should be doing business in these times. That’s the belief of TEDx... Read more
Out-of-home (OOH) advertising is finally on an equal footing with other forms. This after the Outdoor Measurement Council (OMC) brought a brand new audience measurement model to the South Af... Read more
Marketing guru, Professor Jenni Romaniuk, is in South Africa. Hosted by SPARK Media, the academic, whose research concentrates on understanding consumer behaviour and marketing trends, is in... Read more
OPINION: Before we begin to attempt to answer the question, we need to be clear about exactly what the difference is. An insight or to have insight, is to gain an accurate and deep understan... Read more
A study into how young South Africans respond to television advertising has yielded some fascinating insights – and given brands some food for thought as viewers recall the ad, but are unabl... Read more
As part of its strategic positioning as a provider of top line marketing intelligence to its clients Primedia Lifestyle group marketing executive Busisiwe Mahlaba recently gave a fascinating... Read more
