The medium or the message?
Every marketer today can repeat in their sleep the Marshall McLuhan maxim ‘The medium is the message’. It’s widely taught ...
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Tag: Instagram
More marketers to pull back on X ad spend than ever before
YouTube emerges as marketers' favourite ad platform for 2024, Amazon and TikTok come out top among consumers and Netflix revealed ...
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Boomers are doing more than scrolling and shopping
Don’t write off boomers as technological dinosaurs. The Number of boomers using Instagram and TikTok is climbing. In 2016, brands were ...
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How to tackle news avoidance
The Post’s British chief executive, Will Lewis, who assumed the mantle in January, reportedly told staff members last Monday that: “I’m not interested ...
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How short-form video is helping The Economist gain young users
With more than 61 million followers across Instagram, TikTok, LinkedIn and YouTube, X, Meta, a fifth of The Economist’s website ...
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Live, now: the real-time marketing gamechanger
The revolution of live shopping technology brings a unique opportunity to local agencies looking to elevate their brand portfolios with ...
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