Tag: integration

Most marketers are confident they are producing integrated multichannel campaigns; unfortunately, this is not a view shared by consumers.

South Africa’s newest fully integrated agency has arrived, as VML South Africa has officially launched, integrating four brands into one.

It's the eternal agency debate, whether you're full serviced or specialised: To integrate or not to integrate? I was lucky ...

Customers are increasingly taking to social media to look for support or lodge complaints. Most businesses today understand this about ...

Ian Manning says while media agencies haven’t changed much in two decades, that situation is about change – in a ...

Today's media terrain is so diverse but that doesn't mean services and service providers should work in silos, says Diane ...