Certainly, there is a sense that our local media agency industry is moving meaningfully forward, and that 2019 will be a year dominated by digital and data developments. Read more
What does it take for agencies to win big media accounts with clients? Is there a secret formula or strategy? We spoke to four industry leaders for their insights. Read more
South Africa's media agency leaders are, on the whole, buoyant and bullish, keen to embrace the challenge of ongoing change and development. That suggests that they should be OK, or more tha... Read more
Africa’s biggest media challenge is one the rest of the world is also struggling with: how to monetise via advertising, and shift the dominance held by US tech giants. Read more
In a tough media world, agencies are sacrificing creativity in order to keep clients happy, keep accounts, and just stay in business. Read more
'Talent and its management… remain at the heart of our reason to be: That is what our clients pay us for...' ~ WPP Annual Report & Accounts 2016. Read more
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