SA’s BrandsEye chief addresses UK House of Lords on opinion mining
SA opinion mining company, BrandsEye, which accurately forecast Brexit results, has presented oral evidence to the UK's House of Lords ...
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Tag: JP Kloppers
What is really driving public sentiment: Opinion mining the next level in social analytics
Agility and reactivity. These are two words more likely now than ever to feature in a corporate strategy session. Today’s ...
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Tasty market entry strategies: What does social media tell us?
Fast food – certain estimates suggest the industry will be worth over $600 billion globally by 2019. From McDonalds’ ubiquitous ...
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Social sentiment: Ads set high bar, but do banks deliver on promises?
Marketing is a multi-billion rand exercise in setting expectations. Adverts for efficient service, innovative products, reduced hassle, friendly staff – ...
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Machine still needs man for accurate social media analysis
The digital age has fundamentally altered how we communicate – particularly via text. Be it a tweet, online comment or ...
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Tools of the online reputation management trade
How people feel today influences what they decide tomorrow. Online reputation management and monitoring are thus essential for tracking and ...
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