SA opinion mining company, BrandsEye, which accurately forecast Brexit results, has presented oral evidence to the UK's House of Lords Select Committee on Political Polling and Digital Media... Read more
Agility and reactivity. These are two words more likely now than ever to feature in a corporate strategy session. Today’s business landscape is, after all, highly dynamic: increasing competi... Read more
Fast food – certain estimates suggest the industry will be worth over $600 billion globally by 2019. From McDonalds’ ubiquitous golden arches to KFC’s red signage, fast food companies’ logos... Read more
Marketing is a multi-billion rand exercise in setting expectations. Adverts for efficient service, innovative products, reduced hassle, friendly staff – in all highly competitive markets, bi... Read more
The digital age has fundamentally altered how we communicate – particularly via text. Be it a tweet, online comment or Facebook post, we’re constrained not only by the limits of language’s w... Read more
How people feel today influences what they decide tomorrow. Online reputation management and monitoring are thus essential for tracking and influencing the consumer’s experience and percepti... Read more
