Surviving the tough competitive OOH ad industry as a small media owner
According to a report by PricewaterhouseCoopers (PWC), the South African outdoor advertising market was valued at R4.9 billion in 2020 ...
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Tag: Lebona Moleli
Why a social media marketing strategy is important for small businesses
“Strategy without tactics is the slowest route to victory and tactics without strategy is the noise before defeat,” wrote Sun ...
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For marketers, the township market will continue to exist for many years to come
Twenty-eight years since the advent of democracy… should there still be advertisements dedicated to the black townships only? If that ...
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Breaking down the barriers, Kasi-style
Small, localised media companies have an inside edge over their larger rivals when it comes to advertising in the townships ...
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