For global brands to make a local connection is not always as simple as adding some shots using local talent or even an entire re-shoot of the concept in local setting. Read more
When companies expand into new markets, the decision whether to translate their product interface, support literature or marketing depends on a complex mix of factors. But ultimately it boil... Read more
As Chinese is set to overtake English in 2015 as the biggest language on the Internet with Spanish, Portuguese, Arabic and Russian making rapid inroads, the advantages of a translated websit... Read more
Thomas Friedman, the New York Times columnist and winner of the Pulitzer Prize, described his view of the post-2000 globalisation process in his book, ‘The World is Flat’: “Globa... Read more
