Tag: localisation

Through the Second Half, our goal is to emotively connect with consumers in a way that’s close to home – ...

We foresee localisation becoming a key focal point in the conceptualisation of campaigns going forward.

For global brands to make a local connection is not always as simple as adding some shots using local talent ...

When companies expand into new markets, the decision whether to translate their product interface, support literature or marketing depends on ...

As Chinese is set to overtake English in 2015 as the biggest language on the Internet with Spanish, Portuguese, Arabic ...

Thomas Friedman, the New York Times columnist and winner of the Pulitzer Prize, described his view of the post-2000 globalisation process in ...