Mastercard evolves its brand mark by dropping its name. Believe Advertising aces the PR for SEIKO’s surprise stunt with Novak Djokovic. Social media giants gearing up to fight India’s... Read more
Nelson Mandela Metropolitan University recently rebranded as simply Nelson Mandela University. Creative Caterpillar was the creative team behind this process. Read more
As a result of Barclays Africa down selling its stake in it, South African banking group Absa has rebranded. Here’s a behind the scenes look at the process. Read more
Living your company's brand promise and logo is key to continued growth. Read more
Our senses connect our external and internal worlds; they mediate our understanding and moderate our experiences. We decode meaning through our network of connections. These interpretations... Read more
A company’s brand is a vital component with a far-reaching influence on virtually every aspect of operation. Its definition is a broad one. A brand entails everything from company repu... Read more
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