ES: Taking the Brave New World for granted?
Writing in Brave New World, Aldous Huxley noted that “most human beings have an almost infinite capacity for taking things ...
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Tag: LSMs
Measuring how people live, not necessarily by what they have
Along with the new Establishment Survey came an important new socio-economic segmentation system designed to replace Living Standard Measures (LSMs), ...
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The Establishment Survey has arrived with strong vital signs
In front of a packed room at The Wanderers Club, the eagerly anticipated Establishment Survey (ES) was officially launched. Michael ...
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No issues, no agenda: The new Establishment Survey is forging ahead
A very important workshop is taking place today. It brings together representatives from broadcasting, print media, marketers and media agencies to ...
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Lies, damn lies… and then there’s audience statistics
Often we are told by analysts that Serena Williams is more likely to win the grand slam over Maria Sharapova, or ...
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Changing consumers mean changes in LSMs
So who exactly is in the LSM 4-7 market? It is no longer so simple, discovers Melina Meletakos while investigating ...
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