Tag: LSMs

Should single source research be the go to for South African research? Nkateko Mongwe emphatically says YES, with these three ...

 The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there's been growing criticism ...

Media planner Gordon Muller took the opportunity to explain SEMs vs LSMs at the most recent release of the BRC ...

I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...

A few years ago, The Media Online published a story on LSM 7-10, which proved a hugely popular post, and ...

The full 12-month Establishment Survey is scheduled for release at the end of September. The Broadcast Research Council (BRC) is ...