[PRESS OFFICE] The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there’s been growing criticism surrounding its accuracy and relevan... Read more
Media planner Gordon Muller took the opportunity to explain SEMs vs LSMs at the most recent release of the BRC RAM. Read more
![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720-190x122.jpg)
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM 4-7 on national TV and I was shocked, to say the least. Read more
A few years ago, The Media Online published a story on LSM 7-10, which proved a hugely popular post, and still is. So it was time to update it in light of the new SEM measurements. Read more
The full 12-month Establishment Survey is scheduled for release at the end of September. The Broadcast Research Council (BRC) is assisting the industry to gear up for this step change by run... Read more
Writing in Brave New World, Aldous Huxley noted that “most human beings have an almost infinite capacity for taking things for granted”. Whether you have taken AMPS for granted for the past... Read more
