Tag: mall media

Digital place-based media offer a way of staunching the loss of audience during the potential disruption brought by the big ...

Local knowledge of the media industry provides the best chance for advertising success. Especially in Cape Town, where by-laws governing ...

No longer are malls primarily about shopping. Now, when consumers visit malls, they are looking for experiences that go well ...

To say it very simply: A point of purchase (POP) is a place where sales are made. At a macro-level, a ...

The possibilities of mall media, a little-understood OOH medium, are a creative option for brands. “Mall media can build new brands, remind ...

According to STATS SA, real monthly retail trade sales reached the R60 billion mark in 2014, with an annual growth ...