2020 was a very hard year all round when South Africa went into lockdown, and we at the Marketing Research Foundation honestly believed that our chances of releasing the MAPS data was a pipe... Read more
The much-anticipated first wave of Marketing Research Foundation’s Marketing All Product Survey (MAPS) data has rolled in – despite the challenges wrought by the global pandemic and continue... Read more
![The death of demographic targeting [part 2]](http://i0.wp.com/themediaonline.co.za/wp-content/uploads/2018/07/Screenshot-2018-07-31-05.05.27.png?resize=190%2C122)
Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be used at all when planning marketing campaigns. Read more
The Marketing Research Foundation’s (MRF) new research initiative “has received resounding support from the majority of the country’s main advertisers”. That’s according to Greg Garden, CEO... Read more
The new marketing research initiative proposed by the bodies that make up the South African Audience Research Foundation (SAARF) “has received widespread support from the country... Read more
