Tag: marketing strategy

Understanding a consumer’s culture, genuinely getting closer to them and making them part of your brand’s story are key elements ...

The IMC’s Marketing Gets Naked conference offered insights into the world of marketing, both locally and globally, with advice, case ...

Every senior marketer and senior agency person use this cliché to describe their “unique” approach to strategy and the ways ...

Today, it’s not the quality of the product or service that is important, but the quality of the community that ...

Known for pushing boundaries with its thought-provoking, conversation-starting adverts, South African brand Nando's has a definitive strategy behind its marketing.

To promote the launch of the autonomous driving capabilities of its S-Class vehicles, Mercedes-Benz Cars SA revisited an advert from ...