85% of SA marketers have adopted AI, but mistrust persists
Salesforce (NYSE: CRM), the global leader in CRM, has released the new State of Marketing report, sharing insights from over ...
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Tag: marketing
Awards Wrap: MMA SMARTIES SA gears up for Sub-Saharan Africa expansion, Levergy honoured with Gold WARC Award, entries open for Nat Nakasa Awards
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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There’s no perfect creative prompt
If I were looking for a movie title for the year 2024, I’d seriously consider Changed. I think it’s a ...
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Shifting perceptions of a next generation fintech brand
Mukuru has helped underserved and unbanked customers along a journey of embracing digital financial solutions for two decades. Despite starting ...
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Disrupting the status quo
South Africa is poised (yet again) for a year of significant disruption, change, challenge and opportunity. The media, marketing and ...
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Digital spend, digital return – and digital snake oil salesmen
Agency Scope digital spend figures throw up some interesting local and global trends, while experts warn against digital snake oil ...
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