AI vs Bots: The evolution of technology
Artificial intelligence is the evolution of bots. One cannot compete with the other in as much the same way as ...
Read moreDetails
Tag: marketing
Five steps to creating effective ads on TikTok
As long as you’re open to change, and aren’t afraid of experimenting with new formats and ad units, TikTok is ...
Read moreDetailsDigital media: The lifeline for businesses during coronavirus pandemic?
The lifeboat here, right now is digital media. For a business to survive in this critical, life-altering time is to ...
Read moreDetails
On the record: Now is NOT the time to stop marketing
Responsible media is at the forefront of fact-checking, fighting fake news and misinformation, ensuring readers are kept up to date ...
Read moreDetails
Three ways load shedding has affected advertising in media
Load shedding has once again become one of the most used buzzwords in South Africa. With the country now confronting ...
Read moreDetails
Brand advocacy – the most powerful route to market growth
As marketing communications becomes even more competitive, it’s more difficult for brands to stand out.
Read moreDetails
