Duration weighting in video ad measurement: Time matters
We have research tools and analytic capabilities to really drill down into the different impacts and potential of different types ...
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Tag: marketing
Media Beyond the Numbers: Can Cyril save the (media) industry?
Can President Cyril Ramaphosa inspire a New Dawn in South Africa's media and marketing sectors?
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In the here and now: Why radio is key in the media mix
Radio still reaches significantly more people than the Internet. Per the Radio Audience Measurement Survey (December), 35.8 million people listen ...
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What Avengers and Game of Thrones teach us about marketing
It’s all about how you tap into and evoke emotion. The audience has a sense of emotional investment in the ...
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Five ways brands can use election-inspired marketing
Five ways brands can apply the election style marketing to engage and convert their target market - just like a ...
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Your brand can’t afford not to be socially aware
A growing number of people expect businesses to be socially responsible, or at least show some awareness of issues that ...
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