The new normal for automotive advertising
The automotive industry, not just in South Africa but globally, is being disrupted. It is experiencing a new normal, with ...
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Tag: marketing
Women in marketing: The new ‘specialist generalists’?
During Women’s Month at One Lady & A Tribe we’ve been discussing how much women in marketing need to know ...
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The smothering effect of the professional ‘yes’ men
OPINION: Growing up, advertising had always been the love of my life – the dress sense, spring in their steps, ...
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Urbanisation: Balancing act to benefit brands and out of home advertising
The universal figure published is that 60% of the global population will live in urban areas by 2030. This phenomenal ...
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A fine balance between science and creativity
In today’s world, we enjoy access to so much information about customers. We know who they are, where they live ...
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Taking a political stance can boost a brand’s purpose
Trump. Brexit. The refugee crisis. Franco-German calls for European unity. Ongoing terrorist atrocities. Russian involvement in the US elections. The ...
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