Advertising industry transformation: What colour is an algorithm?
A no holds barred comment on the state of media, advertising & communications transformation in SA. First transform the minds ...
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Tag: marketing
Moving beyond a subscriber’s name: Hyper-personalisation with email marketing
A benefit of personalising emails is retention as recipients are unlikely to unsubscribe if content is customised. Relevant content also ...
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The growing influence of procurement on marketing process
The B-BBEE Amended Codes of Good Practice released by the Minister of Trade and Industry in mid 2016 are designed ...
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Hermès: Behind the scenes of the French luxury gem
Hermès’ four major strengths are: a real identity, the creativity and skills of its artisans, innovation, and the fact that ...
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Social media and branding: Behind Kylie Cosmetics’ success, new marketing rules and risks
The new reality of marketing in the era of social media is that while brands can rise faster, they can ...
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The secret behind creating a great sales team
A strong sales team is vital to ensure a brand thrives; without revenue coming in a business can’t reach its ...
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