The making of meaning: Salience, not differentiation, is a brand’s new USP
In the highly commoditised world of consumerism, the biggest challenge facing brand experts and marketers is not to create a ...
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Tag: marketing
TMO.live: The top Kasi brands and their appeal
In the latest edition of TMO.live, Michael Bratt sits down with Maria Petousis, TGI Director at Ask Afrika who revealed ...
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TMO.live: Bringing digital advertising to golf courses
In the latest edition of TMO.live, Michael Bratt sits down with national sales manager for Golf Ads, Peter Kohlöffel, to ...
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First on TMO: SAARF’s proposed marketing research to go ahead
The new marketing research initiative proposed by the bodies that make up the South African Audience Research Foundation (SAARF) "has ...
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Is there any way to stop ad creep?
Ethics lawyers and historians have argued that Donald Trump has blurred the line between his public office and private business ...
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Addressable media: A step up from programmatic buying
The buzzword making the rounds for a long time has been programmatic, introducing technology to make ad buying easier, quicker ...
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