Is content marketing the new black, with brands becoming content publishers?
Brands are no longer merely peddling products, Ané Honiball reckons. They’re producing, unearthing and distributing information. Do you remember the ...
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Tag: marketing
When advertisers get it wrong
See if you can work this out: What do Pepsi, BIC pens, Shea Moisture and Nivea all have in common? If ...
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Markex 2017 celebrates 30 years of promotional strategy and creativity
CYBERTORIAL* More than 80 exhibitors will be displaying their promotional items at Markex 2017, which this year celebrates a significant ...
Read moreDetailsWag the Dog partners with Madex
Wag the Dog Publishers is an official media partner of Madex 2017 which is being held at the Sandton Convention ...
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Wag the Dog Publishers partners with Madex
Wag the Dog Publishers is an official media partner of Madex 2017 which is being held at the Sandton Convention ...
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It’s squeaky bum time for South Africa’s marketers
Junk Status. Two words that evoke a generally negative emotional response in every adult South African, but what can brands ...
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