SAARF clarifies key details around its proposed new marketing research currency
At the end of last week, the South African Audience Research Foundation (SAARF) brought together the media industry to reveal ...
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Tag: marketing
Details around proposed research currency by SAARF revealed
The South African Audience Research Foundation (SAARF) has proposed a new marketing research currency to replace AMPS. Michael Bratt attended ...
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EXCLUSIVE: Saarf confirms potential new research currency to replace AMPS
Since the demise of AMPS, marketers and media agencies have been left with a void in marketing research. But the ...
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EXCLUSIVE: MA(SA) to revitalise its efforts for marketers
The Marketing Association of South Africa (MA(SA)) is on a drive to revitalise its efforts to represent marketers. Michael Bratt ...
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SoLoMo! The new experiential mindset
Consumer perceptions of activations have shifted; just as the introduction of digital and social media has changed the nature of ...
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Back-to-uni: Five ways brands can talk to students effectively
As students head off to universities and colleges across South Africa, brands need to make sure that they tailor messages ...
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