Is South Africa ready for the connected TV tipping point?
For decades, television was the heavyweight of media spend. If you wanted mass reach, you bought primetime TV. Simple. But ...
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Tag: marketing
Radio vs digital: Embrace the challenge, own the funnel
Two recent posts on LinkedIn highlighted the opposing views on where radio is headed. The first, from Chris Botha (group ...
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The OMC is not a cartel
Despite the strides the out of home (OOH) industry has made in audience measurement, collaboration and data transparency, outdated myths ...
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Media Moves: Rogerwilco launches Township Marketing Podcast, Time Out coming to the City of Gold, S3 to sponsor AI in film conference
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Rogerwilco ...
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From shelf to screen: dentsu SA leads South Africa’s retail media revolution
Retail Media is quickly becoming one of the most important channels in South Africa’s digital economy. By allowing brands to ...
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Mentorship isn’t a perk – it’s a survival strategy
South Africa faces a dual crisis: a staggering youth unemployment rate of more than 45% and a severe skills shortage, ...
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