Digital signage has become an accepted and necessary marketing and advertising channel across most industries, most notably in retail and Quick-Service Restaurant outlets. Read more
When it comes to corporate rivalries, there are none more ferocious than Burger King and McDonalds. As a recent campaign highlighted... Read more
[PRESS OFFICE] Fast food is big business in South Africa, in fact, it’s one of the fastest growing sectors and one of the largest contributors towards franchise turnovers and opportunities. Read more
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What do brands have to do to connect emotionally in the never ending busy-ness? Recent studies globally on human stress levels and productivity paint a particularly grim picture for those in... Read more
McDonald’s recently displayed a clever use of public relations basics to counter a negative impression. Here’s the relevant rule: if your brand is threatened in traditional media the b... Read more
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