What do brands have to do to connect emotionally in the never ending busy-ness? Recent studies globally on human stress levels and productivity paint a particularly grim picture for those in... Read more
McDonald’s recently displayed a clever use of public relations basics to counter a negative impression. Here’s the relevant rule: if your brand is threatened in traditional media the b... Read more
‘Philip’ might not be here in South Africa, filling us with ‘gees’, but Brazil, home of the 2014 Fifa World Cup, is dancing “all in one rhythm” as what is described as the biggest event in s... Read more
Recently Alliance Media partnered up with McDonald’s in a new and exciting project for the successful fast food chain. Alliance Media is known for having the largest format billboards... Read more
