Alarms sounding for media agencies
South Africa's media agency leaders are, on the whole, buoyant and bullish, keen to embrace the challenge of ongoing change ...
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Tag: media agency
A fork in the road: Views from Media Agency Rising Star Ricardo Lopes (with video)
This year’s Media Agency Rising Star Award, at the MOST Awards, was won by Ricardo Lopes of Dentsu Aegis Group. ...
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Unilever to move its African agency business to PHD
PHD, a division of the Omnicom Media Group, has won the Unilever account, and will handle all it's Africa business.
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AI, the trusted advisor to human consumers
We as media agents/strategists/buyers will have to recognise the fact that we will have to market through these artificial intelligence ...
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TBWA and Facebook Africa form strategic partnership
In an agency first for South Africa, creative group TBWA has partnered with digital giant Facebook Africa in a strategic ...
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That’s what they would say, wouldn’t they?
Knowing how many consumers or audiences a platform reaches doesn’t mean anything. We need more deep consumer insights, especially in ...
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