What will media advertising look like in 2020?
In just eight years, we will enter the third decade of the 21st century. What will the media advertising industry ...
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Tag: media agency
Short-changing specialist media agencies
Media agencies are in a catch-22 situation with no easy way forward. Managing director of Universal McCann, Bruce Willamson, explains ...
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What to say when a brand says ‘no’ to social media
We all know that social media is getting bigger and bigger with every passing day, and more brands are engaging ...
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Turning the light on digital advertising
Research has revealed that online and mobile advertising is growing worldwide. According to a poll by Effie Worldwide and Mashable, ...
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The digital re-org – agent of cultural change
As digital marketing takes on many more forms than ever before, the multiple-tentacled beast requires an organisation alignment that most ...
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Why we need mentors, and what you can do about it
You know what our industry needs? We need more mentors, writes Cory Treffiletti on MediaPost. The business is growing rapidly, and ...
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