Why your digital media might not be scaling
As digital ad costs surge by 43% year-on-year, South African businesses are facing a troubling reality: increased spending on social ...
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Tag: media buying
Tackling non-disclosed media models head-on
The IAS Media Marketing Compliance Masterclass series, in partnership with Media Marketing Compliance (MMC), wasted no time addressing one of ...
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30-second spots aren’t dead
Can you recall all the times over the years where people have been proclaiming the 30-second spot dead or dying? ...
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In the Mediaverse, everyone can hear you scream
Of course, in our efforts to explore strange new media worlds, we do sometimes have to go where no media ...
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ROI vs. ROAI (Return on AI Investment)
Let us dive into the costs and returns on your investment in AI within the media and advertising world.
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Media buying transparency: Here’s why clients should have access to their ad accounts
It's time to talk about media buying transparency and why many agencies prefer to keep their clients as far away ...
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