Tag: media buying

The IAS Media Marketing Compliance Masterclass series, in partnership with Media Marketing Compliance (MMC), wasted no time addressing one of ...

Can you recall all the times over the years where people have been proclaiming the 30-second spot dead or dying?  ...

Of course, in our efforts to explore strange new media worlds, we do sometimes have to go where no media ...

Let us dive into the costs and returns on your investment in AI within the media and advertising world.

It's time to talk about media buying transparency and why many agencies prefer to keep their clients as far away ...

There is no question that we are witnessing a changing of the guard in video advertising. For decades, linear TV ...