The bold, and beautiful, art (or science?) of TV buying
My rare sorties into the realm of watching TV soapies have lead me to conclude that nothing really happens and ...
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Tag: media buying
How to create a listening organisation
Social media has given your customers a voice. This could be positive for your business if you are listening, learning ...
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Here an algorithm, there an algorithm
Unless you have been living under a rock, you are well aware of the growing skew towards math and science ...
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Big squeeze in Dublin’s adland as agencies turn screw on media players
Under fee pressure from clients, ad agencies are demanding rebates and discounts from owners, writes SIOBHAN O’CONNELL in the Irish ...
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