Tag: media buying

I recently wrote a column about the evolution of the agency business that resonated with many of you. Still, a ...

You might think you know how media buying is done but hold on to your seats because this is changing ...

Harry Herber sees where the industry has to go – but can’t see it changing fast. If I rewind to ...

When deciding to market a brand, one of the first things marketers usually do is decide who they are going ...

Internet usage is higher in Lagos Nigeria than across metropolitan Ghana, but soccer is more widely watched in the latter, ...

‘Convergence’ might sound like a buzzword, but it is a real trend that is changing South Africa’s media and marketing ...