Tag: media buying

OPINION: Our industry is at a serious crossroads. The cost of experienced people is soaring as market forces determine what ...

As a generally happy-go-lucky sort of person I like to stay away from reading matters around politics, economics and religion. ...

I recently wrote a column about the evolution of the agency business that resonated with many of you. Still, a ...

You might think you know how media buying is done but hold on to your seats because this is changing ...

Harry Herber sees where the industry has to go – but can’t see it changing fast. If I rewind to ...

When deciding to market a brand, one of the first things marketers usually do is decide who they are going ...