Latest MAPS data gives a snapshot of a nation in transition
The Marketing Research Foundation (MRF) has released its latest Marketing All Product Survey (MAPS) dataset, covering the period from July ...
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Tag: media consumption
Seismic shift as media consumption patterns evolve
The ways in which we consume media have undergone a seismic shift of late. Just a decade ago, traditional platforms ...
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Showing value in a goldfish economy
Reporting on attention – rather than merely impressions – will secure the OOH industry’s future success and sustainability within a ...
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How rolling blackouts have impacted media consumption (in slides)
With blackouts affecting every single aspect of our lives, what has happened to media consumption?
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Covid may have made us less materialistic – new research
Materialism is also fuelled by media consumption. And early reports found that during periods of lockdown and social restrictions, people ...
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Adapt and thrive: A media agency’s predictions for 2022
The latest South African economic outlook set for 2022 ranks a few key influencing factors for the year including loadshedding, municipal ...
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