Those who survive in TV ad biz will be proactive and bring change on themselves before it’s foisted on them. Read more
Africa’s biggest media challenge is one the rest of the world is also struggling with: how to monetise via advertising, and shift the dominance held by US tech giants. Read more
The ES SEM 8-10 group of 7 601 000 adults (19.3% of the population) earns the most money, enjoys the best standard of living, and consumes the most media. Read more
The PR profession turns 120 this year, a milestone that should be cause for celebration. But, against the background of one unethical PR firm being complicit in #WMC and the #GuptaLeaks, cou... Read more
In front of a packed room at The Wanderers Club, the eagerly anticipated Establishment Survey (ES) was officially launched. Michael Bratt attended the event to find out more. It has been jus... Read more
It is vital that marketers and planners understand how South African consumers engage with brands. Werner Lindemann, managing director at Mediamark, reports that the average South African co... Read more