Media mix modelling feels like a lost art and one that should be resurrected in a cookie-deprived world. Read more
Forum24 recently conducted a survey to update findings on the effectiveness of pamphlets – and found that this form of advertising retains its important role in brands’ media mix. Read more
Being an ad guy at heart, and one who specifically grew out of media, I love seeing the role of media professionals becoming front and centre in the digital economy. But it’s interesting bec... Read more
The digital revolution has brought a new face to media agencies, which they must embrace, writes Melina Meletakos. “Media is still simple, it is just different and you have to adapt.” So say... Read more
The use of video in digital marketing is exploding. ComScore estimates that 84% of the US population now consumes video content online. Video viewing on PCs alone has grown by 60% since 2011... Read more
As we go about our business in the media marketplace, we all, once and for all, understand that the marketer’s relationship with the consumer has forever changed, writes Kendall Allen... Read more
