Tag: media mix

Knowing that the media industry in South Africa is largely female dominated, the inclusive polices and flexible working conditions are ...

For brands to gain more value from social, they need to ask what value they are creating for their audiences.

Media mix modelling feels like a lost art and one that should be resurrected in a cookie-deprived world.

Forum24 recently conducted a survey to update findings on the effectiveness of pamphlets – and found that this form of ...

Being an ad guy at heart, and one who specifically grew out of media, I love seeing the role of ...

The digital revolution has brought a new face to media agencies, which they must embrace, writes Melina Meletakos. “Media is ...