#TenYearsInMedia: ‘Data is the new bacon’
What was the most disruptive influence on media over the past 10 years and what will have the greatest impact ...
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Tag: media planning
The test case for fused data: How Rooi Rose and Sarie stack up
At the recent PRC Fusion 2018 launch, Nielsen’s global Data Science Lead for Watch, Jonathon Wells, and the Publisher Research ...
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The radio rollercoaster: Brutal or booming times?
While times may not yet be booming for radio broadcasters, those who have a clear vision of how to deliver ...
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I influence you, therefore I am… but should you be?
Should we not be looking at a body or organisation that can promote consistent number verification and influence metrics not ...
Read more![The death of demographic targeting [part 2]](https://themediaonline.co.za/wp-content/uploads/2018/07/Screenshot-2018-07-31-05.05.27.png)
The death of demographic targeting [part 2]
Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be ...
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Television: Tried, tested and tenacious
The new approach to TV planning is to look at video communication, and not just linear TV. A ‘video plan’ ...
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