Out of home media strategy becomes consumer-centric rather than media-centric
The intelligent interpretation of the big data that CRM systems deliver provide essential human truths and insights to be harnessed ...
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Tag: media planning
The big opportunity: How to grow brands in a tough economy
Brands that maintain advertising exposure when competitors are cutting back, can grow their market share at lower costs than during ...
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A rethink in the approach to media by agencies and advertisers
Media fragmentation, multi-screening and the rise of on-demand consumption have all forced a rethink of media strategy in South Africa.
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Not an ‘out of the box’ media man; there is no box (with video)
The MOST Shepherd Award is awarded to someone who not only has a significant presence in the media industry, but ...
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No regrets: Every mistake helped me grow
Bryan Gibson is the 2017 MOST Awards Media Agency Legend. What makes him so deserving of the honour? Read on...
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Advertising industry transformation: What colour is an algorithm?
A no holds barred comment on the state of media, advertising & communications transformation in SA. First transform the minds ...
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