PRISM Young Voice: Jeffrica Masilela on strategic impact, AI ethics and the future of PR
As PRISA’s PRISMS Summit & Awards takes place from 22 to 24 October, The Media Online profiles this year’s Top ...
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Tag: media relations
PRISMS Young Voice: Banele Mareletse on AI, trust and the future of PR
As PRISA’s PRISMS Summit & Awards takes place from 22 to 24 October, The Media Online profiles this year’s Top ...
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PRISMS Young Voice: Aobakwe Sibiya on trust, storytelling and access in PR
As PRISA’s PRISMS Summit & Awards takes place from 22 to 24 October, The Media Online profiles this year’s Top ...
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PRISM Young Voices: Anga Gangata on balancing AI, authenticity and ethical responsibility
As PRISA's PRISMS Summit & Awards takes place from 22 to 24 October, The Media Online profiles this year's Top ...
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In the move-fast-and-break-things age of AI, some rules on reputation remain
AI incidents can quickly become reputation crises when organisations fail to communicate clearly and promptly. OpenAI took 84 days to ...
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AI can write words but it cannot replace communications judgement
AI can generate communications content, but human judgement remains essential to strategy, reputation and crisis management. Communications goes beyond content ...
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