Consumer, enterprise or industrial? The three main ways we are using the ‘metaverse’ explained
The metaverse is still a work in progress, or, as the man who coined the term 30 years ago says, ...
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Tag: media
Provantage evolves into an integrated media and marketing powerhouse
In a fast-moving, fluid industry, Provantage Media Group is rebranding, streamlining its name to Provantage, and positioning itself as a ...
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Media entrepreneur: Giving mineworkers a voice in magazine media
Masanda Peter worked in the mining industry for eight years. Now she's launched a new magazine, Mineworker.
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Product placement in the golden age of video
Product placement works great -- and in the ever-expanding world of digital video, the opportunities are expanding as well.
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Engage more closely with stakeholders in advertising and television commercial production, ACA and CPA tell Parliament
The ACA and CPA have raised key concerns on behalf of industry stakeholders in SA’s advertising and television commercial production ...
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Generational shifts are disrupting traditional business buying behaviors and necessitate reevaluating go-to-market strategies
Millennial and Generation Z buyers are more demanding, with 90% citing dissatisfaction with their vendors.
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