A collaborative effort between GroupM agencies – Wavemaker, Mediacom and Mindshare – was undertaken to understand the behaviour, attitude, media consumption usage and psyche of teenagers. Read more
With data and automation playing a key role in modern media agencies, has media planning lost its human connection? Read more
The Media Online’s weekly column delivering news of award wins, entries, competitions and winners in the media industry. Read more
The Media Online's weekly wrap of need-to-know global media news. Read more
The Media Online's weekly round-up of need-to-know global media stories. Read more
Knowing how many consumers or audiences a platform reaches doesn’t mean anything. We need more deep consumer insights, especially in a market like South Africa that is so diverse... Read more
