A collaborative effort between GroupM agencies – Wavemaker, Mediacom and Mindshare – was undertaken to understand the behaviour, attitude, media consumption usage and psyche of teenagers. Read more
With data and automation playing a key role in modern media agencies, has media planning lost its human connection? Read more
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The Media Online's weekly round-up of need-to-know global media stories. Read more
Knowing how many consumers or audiences a platform reaches doesn’t mean anything. We need more deep consumer insights, especially in a market like South Africa that is so diverse... Read more
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