Tag: MediaPost.com

When will creative catch up to targeting?  Is it even possible for that to happen? The answer is (most likely) yes. By ...

I hate politics. Politics is like your underwear -- I know you have them on, but I really don’t want ...

Last year, after a decade in the media business, I left the world of buying and selling ads to start ...

I’m old enough to remember the first internet bubble, and lately I’ve been having a feeling of déjà vu, writes ...

Do you have industry déjà vu? I do! Doesn’t it feel as though the primary issues of the day we face today ...

Welcome to 2012.  It’s a whole new year, and potentially a new beginning, assuming that the Mayans are incorrect and ...