Tag: MediaPost.com

I’ve been working in new media and digital advertising for more than 30 years, starting with early versions of online ...

The wonderful thing about being in media is that, whenever I arrive at the point where every Excel spreadsheet looks ...

The history of the media industry has been one of ad buyers, sellers and tech/data enablers each pitching and pressing ...

Year after year there are articles written about the need for agencies to change, evolve, or whatever word you want ...

Contextual targeting delivers the right audience for your campaign, but have you thought about contextual creative? Contextual targeting is great. ...

I’m writing this from a bench along the Aria Hotel’s heavily trafficked hallway/food court, right around the corner from Starbucks, ...