Alphabet Soup: Decoding a generation that’s rewriting the rules
Like everyone who’s in the industry in one capacity or another, here at Sunshinegun we’d like to connect with Gen ...
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Tag: Millennials
The power of looking back
From the return of low-rise jeans to the reboots of classic TV shows like The Fresh Prince of Bel Air ...
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The problem with the generation gap? Marketeers keep falling into it
Google the phrase 'generation gap' and you’ll be rewarded with 16.5 million results to sift through. Even Bing will find ...
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‘They don’t fall for the fake, the BS’
Millennials and Gen Zs were born in the digital age, so technology is their playground. They regard smartphones as powerful ...
Read moreBeReal: do we really need another social media app?
BeReal is riding off a human truth that people are craving authenticity. The app encourages people to "show your friends ...
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Generational shifts are disrupting traditional business buying behaviors and necessitate reevaluating go-to-market strategies
Millennial and Generation Z buyers are more demanding, with 90% citing dissatisfaction with their vendors.
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