For Millennials, the route to buying begins by online search, then testing or touching the product in-store. Ultimately though, they make their purchases online. Read more
An in-depth look at Millennials in Johannesburg. An analysis of their social media behaviour to understand what they are talking about and more importantly, where these conversations are tak... Read more
There are significant differences between 'Western' Millennials and Afrilennials and marketers should take note of them if campaigns are to be effective. Read more
Is your brand currently using social media stars to spread your brand message? This type of marketing, influencer marketing, is notoriously difficult to get right, but is not a new concept Read more
Ideas coming from Africa are at the cutting edge. We’ve got the commitment, the brains and the passion to apply our knowledge to the developed and the developing world. Read more
YouTuber Caspar Lee believes that youth and creativity are key in today's social media companies. He was recently named as chief innovation officer of UK-based Influencer. Read more
