Stay woke: How to use millennial lingo in your marketing
One of the best practices of social media marketing is to connect with your audience using the content and tone ...
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Tag: Millennials
Media can no longer be looked at in silos, take a holistic approach
Nielsen’s Digital Consumer Survey, which was conducted for the first time in South Africa this year, emphasises the need to ...
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Away with selfie stick marketing!
Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman ...
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Do you know your Gen X from your Gen Z? Here’s a handy fact sheet
A lot of what we think we know about Boomers, Gen X, Millennials and Gen Z is based on opinions, ...
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Digicons and Game of Phones
Since 2014, Nielsen has conducted a Digital Consumer Survey across several countries internationally. Now, for the first time, that online ...
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Oh shucks! There’s a millennial in the boardroom!
Too often top management makes big business decisions without giving voice to young talent in their organisation... This is extremely ...
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