If you’re a brand owner or retailer hoping to tap into the current go-to market – young, influential and aspirational millennials – you need to chuck almost everything you know about marketi... Read more
THE MEDIA YEARBOOK: The advent of digital technology has ‘revolutionised’ the international out of home (OOH) media industry, which as a sector is seeing steady growth around the world, acco... Read more
There are some interesting prospects out there for the South African marketing and media fraternity to consider this year, says Katharine Liese. Growth in Sub-Saharan Africa is expected to s... Read more
The Millennial Generation – people born between roughly 1980 and the early 2000s – have entered the workforce and started to exert their buying power in the marketplace. They’re as different... Read more
Millennials are used to getting what they want when they want it. They get immediate answers to questions thanks to Google and Bing. They read the news as it happens on Facebook and Twitter.... Read more
We just finished watching the Oscars, which may have done more to alienate the Millennial audience than last year’s Franco fiasco. The show’s intro included a cameo from Justin B... Read more
